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SEO is a common and latest web marketing technique used to get traffics from search engines, it helps search engines to find and rank your money making site higher than the millions of other sites in response to a search term, and this search term is the keyword.
Whenever someone enters a keyword or his search term in a search engine they get a list of web results that contain that search term. Users normally tempted to visit the websites that are listed in top 10 as they perceive those to be more relevant to their search term (keyword). Have you ever asked yourself the reason why a few of these web sites position much better than others then you definitely have to know that it's due to a effective internet marketing method known as Search Engine Optimization (The SEO).
Two types of SEO is there to attract search engines and they are On Page and Off Page optimization.
On-Page SEO is the process of ensuring that the search engines understand what your page is about. This is done by designing and structuring the page, uploading Contents with Keyword (Describing about your business, services or products) so that when that Keyword is typed into the search box your page is seen by the search engines as highly relevant.
Off-Page SEO is the process of convincing the search engines that other people see your site as useful/relevant. This process is mainly link building which means Getting links from high page ranked websites by PR submission, article submission, directory submission etc.
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